This 36’ wood sheathed ice reefer was built new in September of 1918. It is painted black with dark brown sides and adorned with a white heart promoting the “Iowa’s Pride” slogan and large white billboard lettering. ‘Morrell’ lettering is outlined in white with distinctive two-tone coloring. Billboard car side advertising was used extensively by meat packers, breweries and producers of food products from the mid-teens thru 1938